Feno
Feno
Intro
Intro
Feno is cutting edge oral healthcare brand. Main product is smartbrush and smartphone app.
Feno is cutting edge oral healthcare brand. Main product is smartbrush and smartphone app.
Client
Client
Feno
Feno
My Role
My Role
Product Designer
Product Designer
Industries
Industries
E-commerse, Health
E-commerse, Health
Date
Date
2023
2023
The Challenge
The Challenge
The site experienced a high cart abandonment rate during the checkout process. Users were adding items to their carts but not completing the purchase.
The site experienced a high cart abandonment rate during the checkout process. Users were adding items to their carts but not completing the purchase.
Express Checkout
Express Checkout
Adding a one-click checkout option increased conversion by 14% by reducing friction in the payment process.
Adding a one-click checkout option increased conversion by 14% by reducing friction in the payment process.
Remember Me
Remember Me
Users can save their information (shipping, billing, phone number) for future purchases, simplifying future checkouts.
Returning User Conversion: +11%, as returning users can skip manual form entry.
Faster Checkout Completion Time: Reduces checkout duration, which improves user satisfaction.
Users can save their information (shipping, billing, phone number) for future purchases, simplifying future checkouts.
Returning User Conversion: +11%, as returning users can skip manual form entry.
Faster Checkout Completion Time: Reduces checkout duration, which improves user satisfaction.
Results
Summary
Results
Summary
To solve the issue of high cart abandonment, three features were added: the TYB Wallet, Remember Me, and Quick Checkout with Shop Pay. These changes increased key metrics.
The TYB Wallet boosted customer retention and loyalty rates, while the Remember Me feature sped up future checkouts, lowering abandonment rates. Finally, Shop Pay made payments faster, increasing conversion rates and the average order value.
These combined efforts led to an overall improvement in customer engagement and reduced cart abandonment.
To solve the issue of high cart abandonment, three features were added: the TYB Wallet, Remember Me, and Quick Checkout with Shop Pay. These changes increased key metrics.
The TYB Wallet boosted customer retention and loyalty rates, while the Remember Me feature sped up future checkouts, lowering abandonment rates. Finally, Shop Pay made payments faster, increasing conversion rates and the average order value.
These combined efforts led to an overall improvement in customer engagement and reduced cart abandonment.
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